School Swimathon Privacy Policy

1.    This is the privacy policy operated by Limelight Sports Ltd (a company registered in England with number 03700632) (‘Limelight’) for and on behalf of the Swimathon Foundation (a company limited by guarantee registered in England with number 4684234 and a registered charity with number 1123870) and its wholly owned subsidiary Swimathon (Trading) Limited (a company registered in England with number 06706774) (together ‘SF’), as part of Limelight’s management of the School Swimathon  (the ‘Event’).  SF and Limelight are referred to together in this Privacy Policy as ‘we’/’us’/’our’ and you, or the person on whose behalf you are registering personal information in accordance with this Privacy Policy, is referred to as the ‘Data Subject’.

2.    Any person registering personal information at (‘Site’) must be aged 13 years or older. Any school or teacher registering the personal information of a Data Subject who is a pupil participating in the Event (‘Participant’) must have the consent of that Participant’s parent or guardian.  If you are not 13 years of age or older, speak to your parent or guardian before using the Site.  

3.    The personal information we receive in respect of each Data Subject may be used:
  • to provide you the Data Subject with the goods and services purchased in relation to  School Swimathon  and for The Swimathon Foundation’s legitimate business interests in providing those goods and services to you;
  • to include the Data Subject in the School Swimathon and The Swimathon Foundation customers file;
  • to notify the Data Subject about changes to our services and/or changes to this Privacy Policy;
  • for optimal functioning of our websites and apps; and
  • to comply with applicable law.

4.     We will obtain your consent to use the Data Subject’s personal information:
  • to contact the Data Subject about products and services relating to the School Swimathon  or The Swimathon Foundation; and/or
  • for us and/or our trusted partners to contact the Data Subject from time to time with offers that may interest the Data Subject and/or to inform the Data Subject of other products and services.

5.    “Sensitive personal data” is data about an identifiable individual, which includes, among other things, race, ethnicity and health data.  If you provide sensitive personal data to us about the Data Subject when making enquiries about The Swimathon Foundation’s goods and services (for example, if you email medical details about the Data Subject to us to help the Data Subject or you decide whether to take part in School Swimathon) it is your decision to make us aware of such sensitive personal data and we will use it only for the purpose of answering your queries.  In our Terms and Conditions of Entry, teachers give us a licence to use any photographs and footage of Participants for use in future marketing for School Swimathon and The Swimathon Foundation.  We will obtain the explicit consent of the Data Subject  before filming or photographing the Data Subject for marketing purposes.

6.    All personal information is processed by us in accordance with applicable data protection law.  We take reasonable care in keeping the Data Subject’s information secure and preventing any unauthorised access or unlawful use of it.  We will keep the Data Subject’s personal information only for as long as is necessary.

7.    From time to time we may transfer the Data Subject’s personal information for internal business purposes to locations outside the European Economic Area, some of which may have different data protection laws to the UK, or no data protection laws and, in such cases, we shall only transmit such information to entities that comply with suitable data protection policies.

8.    We may, from time to time, expand or reduce our business and this may involve the transfer of certain divisions or assets of our company to other parties. Data provided by you and other users will, where relevant, be transferred and the new owner or new controlling party will, under the terms of this Privacy Policy (as amended from time to time), be permitted to use such data for the purposes listed above.

9.    We may use 'cookies', or similar technology, on our Site to collect information that helps us to enhance your online experience, measure our audience and tailor our advertising.  We may use our own and third party cookies to collect the information we require.  Please note that we have no control over third party cookies.   

A ‘cookie’ is a small amount of data sent from the server and stored on your computer’s hard drive.  Most browsers are automatically set-up to accept cookies, but you can set your browser to refuse cookies or ask your browser to show you where a cookie has been set up.  These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser.

For further information about cookies and how to control their use, please visit the following third party resources: and

10.    We reserve the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be posted on the Site.

11.    If you do not want us to retain or use your personal information, you may withdraw your consent (i.e. “opt out”), by contacting us at You can do this at any time.